Freelove Philippines - Non Traditional Marketing in Southeast Asia

A few years back, we tied up with Freelove Philippines; a non-traditional marketing company that made use of Seth Godin's principle of Permission Marketing. The method presents products or services to clients in a generous and non-provocative way (unlike snappy commercials or ads). We collaborated with Freelove to create their brand identity, website and printed graphic design materials when they presented their business at the HSBC Young Entrepreneur's Awards. One of our founders was the VP of design at their company during this time, and our partnership became fruitful because Freelove grew to become one of the top four business finalists in the country.