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Friday, May 27, 2011

As animal advocates, the Philippine Animal Welfare Society launched "The Guardian" campaign; a unique fund raising project in collaboration with artists to make a change in the way our four-legged friends are being treated throughout the country. PAWS and the Artasia Gallery commissioned print campaign designs and web marketing plans from our collective. We utilized photography and design manipulation techniques to promote their endeavor to Philippine society.
A few years back, we tied up with Freelove Philippines; a non-traditional marketing company that made use of Seth Godin's principle of Permission Marketing. The method presents products or services to clients in a generous and non-provocative way (unlike snappy commercials or ads). We collaborated with Freelove to create their brand identity, website and printed graphic design materials when they presented their business at the HSBC Young Entrepreneur's Awards. One of our founders was the VP of design at their company during this time, and our partnership became fruitful because Freelove grew to become one of the top four business finalists in the country.

Sunday, May 22, 2011

The Artasia Fine Art Gallery is a pioneer gateway into Philippine and international fine art (and design). Showcasing some of the country's top modernists in painting, sculpture and mixed media, this establishment was the brainchild of sculptors Seb Chua and Maximo Chan. Currently we handle all promotional marketing materials and graphic design projects. We work with photographing, organizing and marketing their artworks. 2011 holds new promise for the passionate business, as they move on to prepare for upcoming contemporary sculpture shows.

A successful collaboration and partnership led the Artasia to become one of our best year-round design clients.